Wednesday, January 31, 2007

Website Content Writing at Content Writing India dot Com

With websites being developed in huge volumes all over the world, it is not surprising to know to know that most of the companies also seek professional website content writers for creating copy. The major task, of course, is not to write, but articulate company's thoughts into words. Content Writing India is a company operating from new delhi India that understands and implies all the basics required to create appealing and engrossing website content.

Some times clients question us if we have ever created content for any company of their domain earlier. Well, having developed content for over 50 websites, yes the diverse experience is certainly there, but we may not have worked for the industry the client is from. I have always felt that the challange for any writer is to adapt to new subjects and topics, understand them thoroughly and then be able to expound on them. Website Copywriting is not just creating content that appeals and compels the reader buy products or services; it is in fact more about expressing the company values in the right words in the right manner.

Saturday, January 13, 2007

submissions - finally!!

We had been thinking for a while of performing directory submissions. Due to the monotonous nature of the job, there was a delay. Finally, as the new year dawned, finally we submitted our website URL to a few directories - 10 I think. However, there is very little scope for content writing agencies for submission, as most of the directories would not have apprpriate categories for us. What a pity! To sumbit website URL, you often have to look under "Web", "Advertising" and the likes. Www.contentwritingindia.com had to submitted under the most suitable category.

Then there is always an option of reciprocal link exchange (for effective optimization again!!). Sometimes, I wonder even after creating website on a domain name which has a keyword (Being a branding guy, it was difficult for me to do that), will I have to wait till my hair turn grey to see page rank on the website page? Sigh! Anyway, with a few queries coming in and most of them getting converted, the feeling is nice:). Keep up the good job, www.contentwritingindia.com

Tuesday, January 2, 2007

Section - Articles

At www.contentwritingindia.com, we have articles section on content and copywriting. An effort has been made to create informative and educative articles and to let readers and budding writers know more about writing content. However, the focus also, to admit candidly, is to optimize the website using certain keywords. So, the section basically has dual purpose. Not an Einsteinian strategy, yet effective.

The objective is to keep adding articles on very regular basis. For the month of Jan, we would add two articles every week, and then from next month on, probably five articles a week. Being copywriters in India for so much of time, we believe we will not have any shortage of article topics – and we run out of topics, we will surely be putting in more case studies, and that’s going to be more than useful for budding copywriters. We do wonder how many budding copywriters would visit www.contentwritingindia.com. Well, in such a case, educating customers will not be too bad an idea.

Content Writing India has interests in many types of copywriting – web, marketing collateral, ad, blog, etc – we have earnestly tried to include articles on most of the topics. Do visit the articles section at www.Contentwritingindia.com, and if you have any queries, please feel free to shoot any queries at harsh@italics.in.

BTW, our company site www.italics.in (flash-based) will be up soon too!

Monday, January 1, 2007

Why Concepts-Copy-Content?

Concepts: As a company, our primary focus is on conceptualizing a winning strategy, be it structuring a map for website, visualizing an ad poster, or coming up with an idea that has a market for it.

Copy: Well, we are team of copywriters, so Copy had to be there. We believe that copy is an integral part of any marketing collateral, and a company website is just an extension to it. A copy is what catches the eye, makes the reading interesting, and instinctively compels the reader to call on the phone number displayed on the “contact us” page.

Content: We are talking about the written content here, and gosh! how important it has become off late. When we started with content development, we hardly had any takers (or any givers, to put it more modestly). Now, things have changed, not drastically but considerably.

Concept-copy-content is not chained, but certainly interconnected. One does lead to another at times.

Concepts-Copy-Content

It was always challenging to come up with a tagline for "Content Writing India". Since we have created many a taglines (or punchlines) for our clients under ad copywriting services, we were immediately under pressure to create something very unique, precise and which conveyed the business directly.